# AIelsen · Iris / User Research & Launch Strategy Review workbook

This workbook adapts the methods from an anonymized case. It contains no client material. Fill in your own task; the case account is not evidence about your project.

## Project baseline

- Business objective:
- Current obstacle:
- Inputs and authorized scope:
- Confirmed facts and existing decisions:
- Agent and human responsibilities:
- Verifiable delivery criteria:

## 1. Four layers of purchase decisions

- Input:Raw survey responses and question definitions
- Method:Analyze interest, context, intent and hesitation separately, and verify the denominators
- Output:An assessment table for content and commercial discussions
- Check:Interest is not a purchase, and findings from one sample do not represent the entire market.

### Project log

| Question / input | Decision | Action | Output | Feedback / next step |
| --- | --- | --- | --- | --- |
| | | | | |

## 2. Product bundle research

- Input:Core capability, extensions and feasible bundles
- Method:Compare purchase paths, then test intent and concerns for each
- Output:Bundle-choice matrix and a follow-up survey
- Check:Make clear whether respondents are evaluating a single product, a bundle or an extension accessory.

### Project log

| Question / input | Decision | Action | Output | Feedback / next step |
| --- | --- | --- | --- | --- |
| | | | | |

## 3. Research translated into creative work

- Input:Survey findings and verified product information
- Method:Write one situation, one action and one question to validate for each benefit
- Output:Task cards for pages and videos
- Check:The scene should explain the benefit, and the copy should not expand the technical claim.

### Project log

| Question / input | Decision | Action | Output | Feedback / next step |
| --- | --- | --- | --- | --- |
| | | | | |

## Pre-delivery review

- [ ] Facts, proposals, illustrations and actual results are distinguished.
- [ ] New outputs retain the confirmed business facts and decisions.
- [ ] Created, delivered, used and live are not treated as the same status.
- [ ] No unverified return or accuracy claims are made.
- [ ] Sources, permissions and sensitive information follow the project requirements.
- [ ] The next owner knows where to continue.