Bella↗
From the brief, research and FAB,
through campaign copy and TVC.
Carry product decisions into the message, the scene and the final frame.
Deliverables
Product and FAB brief · Campaign copy and TVC storyboards
AGENTS IN THE FIELD / 01—09
Start with the business problem.
See what the Agent delivered.
From a brief to a decision, a draft to a working system, and feedback to the next deliverable.
9 cases trace real business contexts, important decisions and the handoff from one task to the next.
01BellaEnd-to-end marketing and creative delivery02VeliaProduct Assets & Growth Strategy03OlivaProduct and after-sales support assistant04SteveAdvertising tool handover and independent verification05AtlasInvestigation support for crowdfunding project anomalies06NoraBilingual card-game prototype for young children07LeoCrowdfunding comment monitoring and operations data08IrisUser Research & Launch Strategy Review09RubyOverseas Creator Partnerships & Personalized Pitches
Marketing, support, engineering, product and data: start with the task, then examine the decisions.
FIELD NOTES · VISUAL EDITIONTHE CASE LIBRARY
Find a case close to your work.
9 cases · Each identifies its actual delivery stage
From the brief, research and FAB,
Velia↗
From product research and selling points,
to creator outreach, channel plans and investor materials.
Carry one round of product research into partnership development, channel execution and investor conversations.
Deliverables
Product reference sheet, selling-point priorities and keyword structure · Tiered creator pool and outreach copy
Oliva↗
Handle product, shipping and after-sales questions.
Bring answers into the support team’s workspace.
When a question arrives, support staff can start by reviewing a draft, then decide how to reply.
Deliverables
Reply drafts with source evidence and items to confirm · Human review integrated into the existing workspace
Steve↗
From an advertising tool’s handover claims
to verified rules and decisions still to make.
Explain how the tool reaches a recommendation so the next person can identify assumptions that need checking.
Deliverables
A comparison of documented rules and actual behavior · Code locations for key rules and configuration
Atlas↗
From unusual crowdfunding signals
to an investigation report that can be checked.
Give investigators a shared checking method, with clear sources for each lead and a record of what remains unresolved.
Deliverables
Reusable investigation steps and rule documentation · Structured reports with sources and information gaps
Nora↗
From “try saying it, then tap to listen”
to a prototype with text, images and audio on both platforms.
Turn an educational content idea into a product people can try, observe and refine.
Deliverables
A bilingual guessing prototype with a continuous play loop · Matching cards, clues, images and audio
Leo↗
From new questions in crowdfunding comments
to a daily review list for the support team.
First identify who raised a new issue today, then let support and operations decide how to respond.
Deliverables
A detailed list of the day’s new comments · Summaries for reviewing refund, shipping and negative-feedback issues
Iris↗
From surveys and buying decisions,
to launch content, bundle recommendations and a review.
User feedback informs launch decisions; lessons from the launch inform the next round of questions.
Deliverables
Survey analysis with question definitions and sample scope · Product and audience assessments, plus page and video content directions
Ruby↗
From a family motion-gaming product to overseas creators,
connect story ideas, pitches and commercial follow-up.
Give overseas creators a story idea to consider and the commercial team a clear next step to continue.
Deliverables
Candidate pool with fit rationale and verification status · Pitches and follow-up drafts organized by channel type
Choose a case to explore the full workflow, before-and-after changes, report excerpts and an editable workbook.
HOW TO READ A FIELD NOTE
Look beyond the output count.
See how the work connects.
The cases reached different delivery stages. Look for a clearer understanding, work that was carried out, results that can be checked and a handoff the next person can use.
Problem
Who was doing the work, and where did it get stuck?
Decision
What changed the plan, and why was that choice made?
Output
What was delivered, and how did the next task use it?
Reuse
Which methods could be useful in your own work?