From fieldwork to lasting business capability.FORWARD-DEPLOYED ENGINEERING
FDE Academy
FIELD EXERCISE / FDE PRACTICE

Multiple perspectives still need verification

Decision research

SYNTHETIC FIELD EXERCISEW01 · W05 · W10Coursework and outputs ↓
01 / CONTEXT

What problem is worth solving?

Teaching scenario: sales, product and operations disagree about a fictional market entry. Expose the conditions behind each view and the order of validation rather than smoothing away disagreement.

BUSINESS VALUE

Help decision-makers identify missing information and evidence that could change the choice.

WORKING ROLES
Decision owner, domain research, product/operations and FDE
02 / DISCOVERY

How does an FDE turn symptoms into a solvable problem?

The following discovery and implementation exercise uses a synthetic scenario.

Define the decision

Specify whether to enter, which segment and what validation budget. Horizon and reversibility determine research depth.

Expose hidden assumptions

List assumptions and failure conditions per perspective; map conflict to price, cost and demand rather than voting.

03 / DELIVERY ROUTE

How does the solution enter the workflow?

  1. 01

    Decompose

    Break down demand, competition, channel, delivery and economics.

  2. 02

    Retrieve

    Keep dated evidence and counterarguments; distinguish observations from forecasts.

  3. 03

    Compare

    Define conditions for entry, delay and a limited test.

  4. 04

    Validate

    Select a cost-effective information test and a decision-changing threshold.

04 / DECISIONS

Which decisions make the solution reliable?

Perspectives are not expert testimony

Role prompts structure analysis, not expert testimony; real expert claims need real sources.

Keep the counterargument

Name the weakest assumption; limited trials or delay can be valid recommendations.

05 / WORKED EXAMPLE

Entry and delay can both be rational

SYNTHETIC TEACHING EXAMPLE

Fictional project: price 100, delivery cost 60–110, with interest interviews but no purchase evidence.

Entry condition
Costs stay below price with evidence of payment.
Reason to delay
The cost ceiling exceeds revenue; interest is not an order.
Next validation
Run a bounded delivery trial and record effort and willingness to pay.
06 / COURSEWORK

What should you do and deliver?

07 / ACCEPTANCE & REUSE

How do you prove completion and reuse the work?

Acceptance checks

Review source quality, counterargument, assumptions and executable validation, not report length or role count.

Reusable assets

Reuse decision trees, evidence matrices and conditional recommendations for entry, selection and investment.

Further reading and original sources

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